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What are the skills you develop with digital marketing training?

Going by the recent growth of digital marketing in the recent few years, it would not be wrong to say that digital marketing has definitely overshadowed traditional marketing to a great extent. Most of the B-Schools have adopted digital marketing as a part of their curriculum and even in the job market scenario candidates with a digital marketing training are given far more preference than the others.

In order to widen your prospects for the competitive corporate sector, it is essential to get a digital marketing diploma certificate and learn the theories and practical of the trending industry skills.

Broadly speaking, digital marketing tools include components like organic social media, paid social media, email marketing, display retargeting, programmatic advertising, website testing, video hosting, content creation, content curation, website analytics, customer service, search engine optimization etc.

The world of digital marketing would continue to evolve as long as technology continues to advance, thereby leading to increase in demand for professionals with relevant skills. The major advantage of doing digital marketing is that the results are much easier to gauge and the other benefit is that a digital campaign can reach an infinite but targeted audience. It can be tailored to reach a local audience while at the same time it can be used on the web and reach the entire world, if necessary.

Digital marketing diploma course is suggested for those interested in planning, application or measurement of digital strategies – or anyone who is looking to add a new skill set and pursue a career in this dynamic field of marketing. The modules include:

  • Search Engine Marketing (SEM): Learning how to effectively run ads on Search Engines
  • Search Engine Optimization (SEO): Learning how to get website listed among top search engine results
  • Web Analytics: Learning how to make business decisions from the metrics available in digital media
  • Email Marketing: Learn to build customer emails list and effective generate brand presence and lead results.
  • Social Media Marketing: Learning how to build brand, generate leads & aggregate audience on Social Media.

There’s a huge gap in demand for skilled professionals and available talent. Given the dynamic nature of the digital marketing industry, academic institutions are not able to provide relevant and quality education in digital marketing, at par with global standards.

India has emerged as a digital outsourcing hub for diverse services including online advertising, social media and website design. The digital marketing industry is creating thousands of new jobs in India every year as more companies tap the Internet and the social media platform to bolster business and businesses across the globe outsources their digital marketing operations to India. Digital marketing can be used to fulfill multiple business objectives ranging from HR, product development, customer support, marketing and sales.

Industries that exploit the opportunities of digital marketing are: FMCG, media, IT and Internet, BFSI, travel & hospitality. In fact, almost every brand has a digital marketing strategy and is struggling to hire people to execute the same. Hence, with emergence of newer mediums and improvement in infrastructure the demand for professionals will definitely be on the rise.


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