Operating Media

+ 91 7700022882

Google Ads Course | PPC Training Courses

65+ hours of training covering 50+ Tools
100% Placement Assistance | Weekday / Weekend Batches

Course Overview

Our Pay Per Click training program is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign. Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization.

Due to rising demand for Pay Per Click Marketers across the globe, skilled PPC specialists can afford the luxury to choose and pick their jobs. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable.



Batch Timings

Weekdays and Weekends

Batch Capacity

Maximum 10


Rs. 12,000

What Makes Operating Media #1 Digital Marketing Institute In Mumbai

Step into the World of Digital Excellence – Download Our Course Brochure!

Google Ads Syllabus

Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.

  1. Understanding google ads
  2. Different types of campaigns
  3. Setting right targeting
  4. Budget and bid optimization
  5. Creating ads copies
  6. Selecting right keywords
  7. Campaign analysis and optimization
  8. Creating ad extensions
  9. Conversion tracking
  10. Quality score optimization
  11. Automated rules
  12. Analysis and optimization
  13. PPC reporting
  14. Overview of SEM and its importance.
  15. Difference between SEO and SEM.
  16. Keyword Research
  17. Tools and techniques for keyword research.
  18. Selecting high-converting keywords.
  19. Google Ads Fundamentals
  20. Setting up a Google Ads account.
  21. Understanding campaign structure (Campaigns, Ad Groups, Ads).
  22. Ad Creation and Copywriting
  23. Writing compelling ad copy.
  24. Best practices for ad extensions.
  25. Bidding Strategies
  26. Manual vs. automated bidding.
  27. Choosing the right bidding strategy.
  28. Quality Score and Ad Rank
  29. Factors affecting Quality Score.
  30. Improving Ad Rank, Campaign Optimization
  31. Analyzing performance metrics (CTR, CPC, CPA).
  32. A/B testing and ad optimization.
  33. Remarketing and Display Ads
  34. Setting up remarketing campaigns.
  35. Designing effective display ads.
  36. Budget Management
  37. Allocating and adjusting budgets.
  38. Maximizing ROI, Advanced SEM Techniques
  39. Using advanced features (Dynamic Search Ads, Ad Customizers).
  40. Integrating SEM with other marketing channels.

Understand how to leverage YouTube advertising to reach a vast audience through video content.

  1. YouTube Channel Creation
  2. YouTube Channel Setup
  3. Setting Up Google Analytics
  4. Linking YouTube Channel To Google Accounts
  5. Installing Google Remarketing Pixel
  6. Conversion Tracking
  7. How to Track Your Funnel Correctly
  8. Video Editing & YouTube Optimization
  9. Growing Your Organic YouTube Reach with Paid Ads
  10. Targeting & Audiences Deep Dive
  11. Placement Targeting
  12. Keyword Research
  13. Understanding Your Ideal Customer
  14. Perfect Ad Formula
  15. Creating Awesome Thumbnails
  16. Where To Find Great Royalty-Free Audio
  17. How To Create AI Style Video Ads
  18. Setting up retargeting Ads on youtube
  19. Setting Up An Audiences Campaign
  20. Bidding Tips
  21. Scaling Up Your
  22. YouTube Campaigns
  23. YouTube Ads For Local Businesses
  24. Frequency Capping & Moments
  25. Campaign Naming & Structure
  26. Channel Audit
  27. How To Spy On ALL Your Competitors YouTube Ads

Tools Covered

Tools Covered

Professionals Trained
0 +
Successful Batches
0 +
Corporate Seminars
0 +
Student Rating

Industry Expert Mentors

Harsh Pareek

Harsh Pareek

Shraddha Rane

Shraddha Rane

Mishuk Das

Rahul Singh

Rahul Singh

Zahid Shaikh

Zahid Shaikh

250+ placement partners

250+ placement partners

Explore Your Career Prospects After Completing Post Graduation in Digital Marketing & Strategy

Success Stories

Certified by Operating Media

Operating Media’s Masters Program in Digital Marketing & Strategy Program equips you with the expertise to excel in the dynamic digital marketing landscape. Completing this program gives you an in-depth understanding of digital strategies and a prestigious certification, enhancing your professional credentials. This certification, recognized and valued by employers, signifies rigorous training and proficiency in digital marketing, boosting your resume and professional profile.
Upon graduation, you will be awarded an Operating Media certification. This certificate is a testament to your proficiency in digital marketing, marking you as a well-trained expert in the field. Our certification is highly regarded in the industry, and it signifies that you have undergone rigorous training and have acquired the essential skills and knowledge required to excel in digital marketing. Employers and industry professionals recognize the value of this certification, making it a significant boost to your resume and professional profile.

Get The Learning App

Download our students app to stay updated. You can log into the app only through your student id and password. Below are some benefits of the app.

1. One can check their progress.
2. It also consists of forum for student interaction.
3. There is a library for all notes and students can keep on getting future digital marketing updates as well.
4. Student feedback column for reviews and suggestions.
5. Next batch schedule.
6. Attendance

Learning App

Frequently Asked Questions

Digital marketing involves promoting products or services through digital channels such as search engines, social media, email, and websites. It includes strategies like SEO, content marketing, PPC advertising, social media marketing, and more.
Our courses are designed for a wide range of individuals, including students, marketing professionals, business owners, and anyone looking to enhance their digital marketing skills.
No prior experience is required. We offer courses for beginners as well as advanced levels for those who already have some knowledge of digital marketing.

Please fill the details to download the brochure.