Operating Media

+ 91 7700022882

Advanced Diploma in Digital Marketing

110+ hours of training covering 70+ Tools
100% Placement Assistance | Weekday / Weekend Batches

Course Overview

This course offers a comprehensive overview of digital media, teaching you how to integrate and use it to meet business and marketing goals. It covers the entire marketing mix across various roles and disciplines, making it suitable for clients and agencies in any industry.

Marketers must learn to apply the latest technologies and techniques effectively. Our course content is regularly updated to reflect the newest developments, strategies, and tools, ensuring you stay on the cutting edge.

Through our extensive digital marketing course, you’ll learn to plan, manage, and execute successful digital campaigns. You’ll also discover how to build brands and drive sales using digital techniques such as search marketing, online display advertising, and social media.

Branches

Andheri
Borivali

Batch Timings

Weekdays and Weekends

Batch Capacity

Maximum 10

Fees

Rs. 50,000

What Makes Operating Media #1 Digital Marketing Institute In Mumbai

Step into the World of Digital Excellence – Download Our Course Brochure!

Advance Diploma in Digital Marketing Syllabus

Understand the foundational concepts and principles of digital marketing, including its importance and key strategies.

  1. Scope of digital marketing
  2. Assessing various digital channels
  3. Fundamentals of marketing
  4. Paid media portals and networks
  5. Various types of social media platforms
  6. Importance of natural search rankings
  7. Digital tactics based on marketing objectives
  8. Essentials of Web Analytics

Learn how to build professional websites using the WordPress platform, one of the most popular content management systems.

  1. Introduction to WordPress
  2. WordPress installation and settings
  3. WordPress dashboard& Managing users
  4. Links structure management
  5. Adding a contact form &installation of themes
  6. Social media plugins & managing plugins
  7. Creating and customizing the slider
  8. Importing and exporting the site

Master the art of designing effective landing pages using the Elementor page builder plugin for WordPress, enhancing user engagement and conversions.

  1. Introduction to Landing Pages
  2. What is a Landing Page?
  3. Importance of Landing Pages in Digital Marketing
  4. High-Converting Landing Page
  5. Getting Started with Elementor
  6. Designing Your First Landing Page
  7. Planning Your Landing Page Layout
  8. Adding and Customizing Sections and Columns
  9. Advanced Design Techniques
  10. Utilizing Advanced Widgets: Forms, Icons, and Videos
  11. Styling and Customizing Widgets
  12. Conversion Optimization
  13. Integrating Marketing Tools
  14. Integrating Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
  15. Adding Analytics and Tracking (Google Analytics, Facebook Pixel)
  16. Using Pop-ups and Lead Capture Forms
  17. Implementing Social Proof: Reviews, Testimonials, and Trust Badges
  18. Publishing and Analyzing Performance
  19. Case Studies of Successful Landing Pages

Learn how to use Google Analytics 4 to track website traffic, user behavior, and performance metrics to make data-driven decisions.

  1. Introduction & Installing analytics Code
  2. Account Administration &Campaign Tracking
  3. Goals, Cookies, Filters in Google Analytics
  4. Advanced Segmentation &Internal Site Search
  5. Event Tracking and Virtual Pageviews
  6. E-commerce & Revenue Tracking
  7. Page-views, Traffic Source and visitors
  8. Content, Conversion & E-commerce Reports

Understand how to use webmaster tools provided by search engines to monitor and improve website performance and visibility.

  1. Introduction to Webmaster Tools
  2. Setting Up Search Console
  3. Verifying website ownership.
  4. Basic dashboard navigation.
  5. Performance Reports
  6. Analyzing search performance metrics (Clicks, Impressions, CTR, Position).
  7. Using filters and comparisons for insights.
  8. URL Inspection Tool
  9. Checking URL indexing status.
  10. Requesting indexing for new or updated content.
  11. Index Coverage Report
  12. Understanding index coverage issues.
  13. Fixing errors and warnings.
  14. Sitemaps and Robots.txt
  15. Submitting and managing sitemaps.
  16. Understanding and testing robots.txt files.
  17. Mobile Usability
  18. Identifying and resolving mobile usability issues.
  19. Enhancements and Structured Data
  20. Implementing and testing structured data.
  21. Using rich results and enhancement reports.
  22. Security and Manual Actions
  23. Detecting and resolving security issues.
  24. Understanding and addressing manual actions.
  25. Link Reports
  26. Analysing internal and external links.
  27. Detecting harmful backlinks.

Master the implementation and management of website tags for tracking and analytics purposes without the need for manual code changes.

  1. Overview of GTM and its benefits.
  2. Understanding tags, triggers, and variables.
  3. Creating a GTM account and container.
  4. Installing GTM on a website.
  5. Basic Tag Implementation
  6. Creating and configuring basic tags (Google Analytics, AdWords).
  7. Understanding triggers and firing rules.
  8. Implementing custom HTML and JavaScript tags.
  9. Using data layer variables and custom events.
  10. E-commerce Tracking
  11. Setting up enhanced e-commerce tracking.
  12. Using GTM for transaction tracking.
  13. Tag Templates and Community Tags
  14. Exploring the GTM tag template gallery.
  15. Utilizing community-contributed tags.
  16. Implementing GDPR-compliant tags.
  17. Managing user consent and tag firing.
  18. Integration with Third-Party Tools
  19. Integrating GTM with marketing and analytics tools.
  20. Setting up conversion tracking and remarketing.
  21. Organizing tags, triggers, and variables efficiently.
  22. Regular audits and performance optimization.

Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.

  1. Understanding google ads
  2. Different types of campaigns
  3. Setting right targeting
  4. Budget and bid optimization
  5. Creating ads copies
  6. Selecting right keywords
  7. Campaign analysis and optimization
  8. Creating ad extensions
  9. Conversion tracking
  10. Quality score optimization
  11. Automated rules
  12. Analysis and optimization
  13. PPC reporting
  14. Overview of SEM and its importance.
  15. Difference between SEO and SEM.
  16. Keyword Research
  17. Tools and techniques for keyword research.
  18. Selecting high-converting keywords.
  19. Google Ads Fundamentals
  20. Setting up a Google Ads account.
  21. Understanding campaign structure (Campaigns, Ad Groups, Ads).
  22. Ad Creation and Copywriting
  23. Writing compelling ad copy.
  24. Best practices for ad extensions.
  25. Bidding Strategies
  26. Manual vs. automated bidding.
  27. Choosing the right bidding strategy.
  28. Quality Score and Ad Rank
  29. Factors affecting Quality Score.
  30. Improving Ad Rank, Campaign Optimization
  31. Analyzing performance metrics (CTR, CPC, CPA).
  32. A/B testing and ad optimization.
  33. Remarketing and Display Ads
  34. Setting up remarketing campaigns.
  35. Designing effective display ads.
  36. Budget Management
  37. Allocating and adjusting budgets.
  38. Maximizing ROI, Advanced SEM Techniques
  39. Using advanced features (Dynamic Search Ads, Ad Customizers).
  40. Integrating SEM with other marketing channels.

Learn how to monetize websites through display advertising using Google AdSense and other ad severs

  1. Prerequisites of google adsense
  2. 2 step verification
  3. Joining AdSense program
  4. Types of ad units
  5. Inclusions and exclusions
  6. Earning money through adsense.

Platforms: Instagram, Facebook, Linkedin, Twitter, Pinterest
Discover organic strategies for marketing on social media platforms to build brand awareness, engage with audiences, and drive traffic.

  1. Understanding social mediaplatforms
  2. Creating business pages
  3. Posting on pages
  4. Increasing followers
  5. Best practices
  6. Audience insight
  7. Influence of social media
  8. Viral marketing
  9. Generating word of mouth
  10. Hashtag uses
  11. Social media content
  12. Case Studies

Dive deeper into paid advertising on social media platforms to reach specific target audiences and achieve marketing objectives.

  1. Introduction to ads on Meta, Insta,Twitter, Linkedin, Youtube
  2. Setting up ads account
  3. Pixel setup
  4. Different campaigns type
  5. Choosing right targeting
  6. Layer targeting
  7. Different types of ads
  8. Video advertising
  9. Campaigns bids and budgets
  10. Ad placements
  11. Campaign analysis
  12. Campaign optimization
  13. Reporting

Understand how to leverage YouTube advertising to reach a vast audience through video content.

  1. YouTube Channel Creation
  2. YouTube Channel Setup
  3. Setting Up Google Analytics
  4. Linking YouTube Channel To Google Accounts
  5. Installing Google Remarketing Pixel
  6. Conversion Tracking
  7. How to Track Your Funnel Correctly
  8. Video Editing & YouTube Optimization
  9. Growing Your Organic YouTube Reach with Paid Ads
  10. Targeting & Audiences Deep Dive
  11. Placement Targeting
  12. Keyword Research
  13. Understanding Your Ideal Customer
  14. Perfect Ad Formula
  15. Creating Awesome Thumbnails
  16. Where To Find Great Royalty-Free Audio
  17. How To Create AI Style Video Ads
  18. Setting up retargeting Ads on youtube
  19. Setting Up An Audiences Campaign
  20. Bidding Tips
  21. Scaling Up Your
  22. YouTube Campaigns
  23. YouTube Ads For Local Businesses
  24. Frequency Capping & Moments
  25. Campaign Naming & Structure
  26. Channel Audit
  27. How To Spy On ALL Your Competitors YouTube Ads

Utilize various content formats and media channels to deliver compelling messages and drive engagement.

  1. Content and Media Marketing:
  2. Content Strategy Development
  3. Creating a Content strategy.
  4. Audience Research and Segmentation
  5. Content Creation
  6. Creating engaging and valuable content
  7. Content Distribution Channels
  8. SEO and Content Optimization
  9. Social Media Marketing
  10. Content promotion and audience engagement.
  11. Paid Media and Advertising
  12. Analytics and Performance Measurement
  13. Content Marketing Best Practices

Implement chatbots and automation on WhatsApp for efficient customer communication and support.

  1. WhatsApp chatbots and automation
  2. Choose a Platform
  3. Set Up WhatsApp
  4. Business Account
  5. Select Chatbot Framework
  6. Design Conversational Flows
  7. Integrate with WhatsApp API
  8. Enable Automation
  9. Personalize Interactions
  10. Enable Multichannel Support
  11. Monitor and Analyze Performance
  12. Iterate and Improve

Learn strategies to monitor, manage, and improve a brand’s online reputation across digital channels.

  1. Basics of ORM
  2. Engaging with customers &Building Positive links
  3. Reputation defending techniques
  4. ORM through social channels
  5. ORM through SEO
  6. SEO blog creation
  7. Positive seeding
  8. Measuring audience
  9. sentiments
  10. ORM tools
  11. Dealing with panic situations
  12. Social listening tools

Utilize design tools like Canva and Adobe Express to create visually appealing graphics and assets for marketing campaigns.

  1. Introduction to online graphic design platform
  2. Create various visual content easily.
  3. Basic Tools and Features.
  4. Extensive library of pre-designed templates and layouts
  5. different types of projects
  6. Customization Options
  7. Typography and Branding
  8. Collaboration and Sharing
  9. Exporting and Printing
  10. Advanced Features

Explore the power of email marketing in building relationships with customers, driving conversions, and nurturing leads.

  1. Understanding Types of Email Marketing
  2. How Email Marketing Will Improve Your Business
  3. Email Marketing Basics
  4. Choosing The Right Email Marketing Platform
  5. Recommended Email Marketing Platforms
  6. Email Broadcasts & Autoresponder
  7. Recommended Days and Times For Your Autoresponder
  8. How Reporting Will Improve Your Email Campaigns
  9. Email Marketing Platforms
  10. Email Content Writing
  11. How Images will impact your emails
  12. B2C & B2B Email Best Practices
  13. Email Best Practices
  14. Keeping email subscribers engaged by providing value
  15. How WIIFM applies to your email opt-ins
  16. Calls to Action
  17. How great content makes a great email list
  18. Growing Your Email List

Implement automated email campaigns and drip marketing strategies to deliver targeted messages at the right time to the right audience

  1. Lead generation and segmentation
  2. Reengaging with unsubscribes
  3. Managing unopened emails
  4. Selling through email
  5. Creating effective landing pages
  6. Exploring a sales funnel
  7. Navigating and selecting CRM software
  8. What is a multi-channel campaign?
  9. Navigating SMS and drip campaigns
  10. Retargeting on social media
  11. Using push notifications
  12. Setting up abandoned-cart emails
  13. Using website pop-ups
  14. Retargeting techniques
  15. Leveraging a recommendation engine

Learn how to partner with affiliates to promote products or services and drive sales through commission-based referrals.

  1. Introduction to Affiliate Marketing
  2. Overview and key concepts of affiliate marketing.
  3. Understanding the affiliate marketing ecosystem.
  4. Finding and Joining Affiliate Programs
  5. Researching and selecting profitable affiliate programs.
  6. Joining affiliate networks (e.g., Amazon Associates, ShareASale).
  7. Building a Platform
  8. Creating and optimizing websites, blogs, or social media profiles for affiliate marketing.
  9. Content Creation and SEO
  10. Developing content strategies to attract and engage audiences.
  11. SEO best practices for affiliate sites.
  12. Promotional Techniques
  13. Using email marketing, social media, and paid advertising to promote affiliate products.
  14. Tracking and Analytics
  15. Implementing tracking tools (e.g., Google Analytics).
  16. Analyzing key metrics (clicks, conversions, revenue).
  17. Conversion Optimization
  18. A/B testing and improving landing pages.
  19. Strategies to increase conversion rates.
  20. Compliance and Disclosure
  21. Understanding and adhering to FTC guidelines.
  22. Properly disclosing affiliate relationships.
  23. Managing Affiliate Relationships
  24. Communicating with affiliate managers.
  25. Negotiating higher commissions and exclusive offers.
  26. Scaling and Diversifying Income
  27. Expanding into new niches and markets.
  28. Diversifying income streams through multiple programs

Explore collaboration opportunities with influencers to leverage their reach and credibility in promoting products or services.

  1. Understanding the basics of influencer marketing.
  2. Identifying and Engaging Influencers
  3. Campaign Planning and Execution
  4. Tracking and Measuring Success
  5. Using tools to monitor campaign performance and analyze key metrics.
  6. Ensuring legal compliance and following best practices for successful collaborations

Understand the process of purchasing advertising space across various media channels and planning effective campaigns.

  1. Meaning and importance
  2. Formulas
  3. Usage of Excel sheet
  4. Understanding the brand requirement
  5. Creating media strategy
  6. Collaborations and inventory selection
  7. Developing the Plan
  8. Executing the plan

Explore marketing strategies tailored to mobile devices, including apps, SMS, and mobile websites, to reach users on-the-go.

  1. Mobile marketing trends
  2. Mobile usage stats
  3. App-based ads & In-game marketing
  4. Location-based ads & Mobile search ads
  5. SMS & Push notifications
  6. Adwords keywords research
  7. Landing page & CTA optimization
  8. Play store optimization
  1. Introduction to Blogging
  2. Setting Up Your Blog
  3. Choosing a niche
  4. Content Creationa
  5. Writing compelling blog posts
  6. Content planning and scheduling
  7. SEO basics for blogging
  8. Building an Audience
  9. Social media integration
  10. Email marketing strategies
  11. Engaging with readers through comments and community
  12. Monetization Strategies
  13. Affiliate marketing
  14. Sponsored posts and reviews
  15. Ad networks (Google AdSense, Mediavine, etc.)
  16. Selling products or services
  17. Analyzing and Optimizing Performance
  1. Introduction to Digital Marketing Freelancing
  2. Benefits and challenges
  3. Setting Up Your Freelance BusinessCreating a business plan
  4. Setting up a professional online presence
  5. Finding and targeting potential clients
  6. Essential Skills for Digital Marketing Freelancers
  7. SEO and SEM
  8. Content marketing
  9. Social media marketing
  10. Email marketing
  11. PPC advertising
  12. Building a Portfolio and Client
  13. Testimonials
  14. Case studies
  15. Collecting and showcasing client testimonials
  16. Managing Projects and Clients
  17. Project management tools
  18. Communication and reporting
  19. Setting expectations and delivering results
  20. Scaling Your Freelance Business
  21. Outsourcing and delegating
  22. Expanding services
  23. Setting long-term goals
  1. Understanding Viral Marketing
  2. Psychological triggers that make content go viral
  3. Creating Shareable Content
  4. Types of content that tend to go viral (videos, memes, articles)
  5. Storytelling techniques
  6. Visual content creation
  7. Distribution Channels for Viral Content
  8. Social media platforms (Facebook, Twitter, Instagram, TikTok)
  9. Email marketing
  10. Influencer collaborations
  11. Campaign Planning and Execution
  12. Setting clear objectives and goals
  13. Timing and launch strategies
  14. Key performance indicators (KPIs)
  15. Tools for tracking and analyzing viral campaigns
  16. Analysis of successful viral marketing campaigns
  17. Case Studies

Develop comprehensive digital marketing strategies aligned with business goals, target audience, and market trends.

  1. Importance of strategy in digital marketing
  2. What happens if we don’t have a strategy?
  3. How to make a good relevant strategy?
  4. Situational analysis
  5. Client requirement understanding
  6. Strategy formulation Practicals

70+ Tools Covered

70+ Tools Covered

Professionals Trained
0 +
Successful Batches
0 +
Corporate Seminars
0 +
Student Rating
0

Industry Expert Mentors

Harsh Pareek

Harsh Pareek

Shraddha Rane

Shraddha Rane

Mishuk Das

Rahul Singh

Rahul Singh

Zahid Shaikh

Zahid Shaikh

250+ placement partners

250+ placement partners

Explore Your Career Prospects After Completing Post Graduation in Digital Marketing & Strategy

Success Stories

Certified by Operating Media

Operating Media’s Masters Program in Digital Marketing & Strategy Program equips you with the expertise to excel in the dynamic digital marketing landscape. Completing this program gives you an in-depth understanding of digital strategies and a prestigious certification, enhancing your professional credentials. This certification, recognized and valued by employers, signifies rigorous training and proficiency in digital marketing, boosting your resume and professional profile.
Upon graduation, you will be awarded an Operating Media certification. This certificate is a testament to your proficiency in digital marketing, marking you as a well-trained expert in the field. Our certification is highly regarded in the industry, and it signifies that you have undergone rigorous training and have acquired the essential skills and knowledge required to excel in digital marketing. Employers and industry professionals recognize the value of this certification, making it a significant boost to your resume and professional profile.

Get The Learning App

Download our students app to stay updated. You can log into the app only through your student id and password. Below are some benefits of the app.

1. One can check their progress.
2. It also consists of forum for student interaction.
3. There is a library for all notes and students can keep on getting future digital marketing updates as well.
4. Student feedback column for reviews and suggestions.
5. Next batch schedule.
6. Attendance

Learning App

Frequently Asked Questions

Digital marketing involves promoting products or services through digital channels such as search engines, social media, email, and websites. It includes strategies like SEO, content marketing, PPC advertising, social media marketing, and more.
Our courses are designed for a wide range of individuals, including students, marketing professionals, business owners, and anyone looking to enhance their digital marketing skills.
No prior experience is required. We offer courses for beginners as well as advanced levels for those who already have some knowledge of digital marketing.
BROCHURE DOWNLOAD

Please fill the details to download the brochure.

    X