This course offers a comprehensive overview of digital media, teaching you how to integrate and use it to meet business and marketing goals. It covers the entire marketing mix across various roles and disciplines, making it suitable for clients and agencies in any industry.
Marketers must learn to apply the latest technologies and techniques effectively. Our course content is regularly updated to reflect the newest developments, strategies, and tools, ensuring you stay on the cutting edge.
Through our extensive digital marketing course, you’ll learn to plan, manage, and execute successful digital campaigns. You’ll also discover how to build brands and drive sales using digital techniques such as search marketing, online display advertising, and social media.
Branches
Batch Timings
Batch Capacity
Fees
Learn strategies to monitor, manage, and improve a brand’s online reputation across digital channels.
Utilize design tools like Canva and Adobe Express to create visually appealing graphics and assets for marketing campaigns.
Explore the power of email marketing in building relationships with customers, driving conversions, and nurturing leads.
Implement automated email campaigns and drip marketing strategies to deliver targeted messages at the right time to the right audience
Learn how to partner with affiliates to promote products or services and drive sales through commission-based referrals.
Explore collaboration opportunities with influencers to leverage their reach and credibility in promoting products or services.
Understand the process of purchasing advertising space across various media channels and planning effective campaigns.
Explore marketing strategies tailored to mobile devices, including apps, SMS, and mobile websites, to reach users on-the-go.
Develop comprehensive digital marketing strategies aligned with business goals, target audience, and market trends.
Understand the foundational concepts and principles of digital marketing, including its importance and key strategies.
Learn how to build professional websites using the WordPress platform, one of the most popular content management systems.
Master the art of designing effective landing pages using the Elementor page builder plugin for WordPress, enhancing user engagement and conversions.
Learn how to use Google Analytics 4 to track website traffic, user behavior, and performance metrics to make data-driven decisions.
Understand how to use webmaster tools provided by search engines to monitor and improve website performance and visibility.
Master the implementation and management of website tags for tracking and analytics purposes without the need for manual code changes.
Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.
Learn how to monetize websites through display advertising using Google AdSense and other ad severs
Platforms: Instagram, Facebook, Linkedin, Twitter, Pinterest
Discover organic strategies for marketing on social media platforms to build brand awareness, engage with audiences, and drive traffic.
Dive deeper into paid advertising on social media platforms to reach specific target audiences and achieve marketing objectives.
Understand how to leverage YouTube advertising to reach a vast audience through video content.
Utilize various content formats and media channels to deliver compelling messages and drive engagement.
Implement chatbots and automation on WhatsApp for efficient customer communication and support.
Shraddha Rane
Harsh Pareek
Rahul Singh
Zahid Shaikh
Download our students app to stay updated. You can log into the app only through your student id and password. Below are some benefits of the app.
1. One can check their progress.
2. It also consists of forum for student interaction.
3. There is a library for all notes and students can keep on getting future digital marketing updates as well.
4. Student feedback column for reviews and suggestions.
5. Next batch schedule.
6. Attendance
What is Influencer Marketing?
Benefits of Influencer Marketing
Types of Influencers
Choosing the Right Type of Influencer for Your Brand
Identifying Your Target Audience
Finding the Right Influencers
Tools and Platforms for Influencer Discovery
Criteria for Selecting Influencers
Approaching Influencers: Dos and Don’ts
Developing an Influencer Marketing Plan
Creating a Campaign Brief
Setting Clear Expectations and Deliverables
Content Creation and Collaboration
Types of Content for Influencer Campaigns (Posts, Stories, Videos, Blogs)
Measuring Success
Optimizing Campaigns for Better Results
Expanding Your Influencer Network
Leveraging User-Generated Content