Have an upper edge in your career with Google Adwords

Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field. Google Adwords training course will expand your digital marketing portfolio. With this course, you can master the science and art behind paid campaigns for your company. Once completed, you can generate paid traffic to your website and improve your site’s ranking in the SERPs.

Main Objectives of the Course

Adwords is very useful and an effective internet advertising model commissioned to drive traffic to websites. With this internet model, advertisers pay the publisher or the website owner only when the someone clicks an advertisement. With Market Motive’s advanced ADWORDS training course, you will be trained in the field of ADWORDS and Paid Search. You will be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.

Google Adwords (GA) is an effective online advertising platform used to direct traffic via paid campaigns. Advertisers have to pay the publisher / the website owner simply when the advertisement is clicked. Advanced Pay Per Click course trains professionals in the fields of ADWORDS and Paid Search. In the world of digital marketing, a GA certified professional will be able to run convincing campaigns to target the right audience based on their interests and verified search history.

What will you learn with Google Adwords Training?

This advanced Pay-Per-Click(PPC) course helps participants gain expertise in Pay-Per-Click and Paid Search. After completing this advanced ADWORDS course, participants will be able to:

• Understand comprehend and application of different fundamentals of Pay Per Click advertising
• Familiarize themselves with the auction model of paid search, ranking algorithms, and post-click activity
• Comprehend the differences between multiple search engines and identify the impact of each search engine on a paid campaign
• Assess the market shared by each search engine
• Discover and evaluate the past and futute trends of Pay-Per-Click and use on paid advertising
• Define, measure, and compare keywords and use these insights in your remarketing efforts
• Choose keywords best-suited to fit the advertising model.
• Identify various campaign settings and the pricing models involved in PPC
• Content development for paid advertisement and landing pages for efficientad groups performance
• Analyze which ADWORDS campaigns will work for your competition with market trends analysis
• Conduct research and track ROI and clicks to make informed business decisions

Who all should learn Adwords?

Professionals looking to elevate their digital marketing skills would benefit from this course. Along with the benefits of this course mentioned above , the course will be handy for the following entities:

• Business Owners
• Entrepreneurs
• Marketing Professionals
• Freelancers
• Graduates

Benefits of the course

Paid campaigns have a high ROI and are effective ways to bring converting traffic to a site. Certified ADWORDSmanagers are in high demand because few professionals train themselves in the technicalities of PPC.