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Fundamentals of Google Adwords you should learn!

An introduction to Google Adwords

Google launched AdWords in 2000. First of all, AdWords advertisers are paid for their services on a monthly basis & campaign set up and management is managed by Google. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. 2005 was the year when , Google introduced a campaign management service named Jumpstar

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people search for phrases associated to your offering.  An online advertising platform owned and operated by Google. AdWords is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using AdWords to reach new customers and grow their business. So if you are planning to boost your business Google Adwords training course is what you need.

How does Adwords work?

Adwords functions is based on a bidding platform wherein with a higher bidding price your ad will be vivible on top of the Google SERP . Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search. According to Google, a lot of advertisers and agencies have already optimized their ad text by now so it is efficient for longer headlines for keeping with Google’s ads best practices. The advertisers will now experience enhanced ad performance as they will be proficient to show up their featured products and services in a more efficient t way callout extensions. They’ll also be able to provide useful and timely local information with location extensions and to take customers to relevant pages, like to the sale or promotion pages.

What is PPC?

PPC is also known as pay-per-click, an internet marketing model where advertisers have to pay when one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

What is the difference between PPC Marketing and Internet Marketing?

Pay-Per-Click Marketing exclusively aims at search engines and social media channels for marketing your Business. It is in the form of paid search results where ads are aimed to display greater exposure for targeted keywords at minimum possible cost. Marketers generally opt for PPC Marketing when they completely want their Ads to be shown at the top of Google search engine results page (SERP).

On the other hand, Online Marketing is a very wide concept wherein you have different range of channels like Email Marketing, Social Media Marketing, Video Marketing, etc.

Why use Google Adwords?

The traffic generated through organic searches often visits the website only for information, while the traffic via pay per click knows what they are clicking on and what they want to buy hence few visitors that visit via Adwords are be more valuable than million visitors on your website.

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