Diploma in Digital Marketing
65+ hours of training covering 50+ Tools
- Website Creation on WordPress
- Page Design using Elementor
- Search Engine Optimization
- Google Analytics 4
- Search Engine Marketing (SEM)
- Social Media Marketing (Organic)
- Social Media Advertising (Paid)
- Creative Designing
100% Placement Assistance | Weekday / Weekend Batches
Course Overview
This course offers a comprehensive overview of digital media, teaching you how to integrate and use it to meet business and marketing goals. It covers the entire marketing mix across various roles and disciplines, making it suitable for clients and agencies in any industry.
Marketers must learn to apply the latest technologies and techniques effectively. Our course content is regularly updated to reflect the newest developments, strategies, and tools, ensuring you stay on the cutting edge.
Through our extensive digital marketing course, you’ll learn to plan, manage, and execute successful digital campaigns. You’ll also discover how to build brands and drive sales using digital techniques such as search marketing, online display advertising, and social media.
Branches
Andheri
Borivali
Borivali
Batch Timings
Weekdays and Weekends
Batch Capacity
Maximum 10
Fees
25,000
What Makes Operating Media #1 Digital Marketing Institute In Mumbai
- Trusted Institute since 2011
- Trained over 11000 students
- Personalized Batches of around 10 students
- Cover up sessions for missed lectures
- Flexible Timings
- Weekdays and Weekend Batch
- Diploma Certificate upon Completion
- Official Google Certification
- Course Notes with Future Updates
- 100% Job Assistance
- Android and IOS App
- LMS Access
Step into the World of Digital Excellence – Download Our Course Brochure!
Diploma in Digital Marketing Syllabus
Learn how to use Google Analytics 4 to track website traffic, user behavior, and performance metrics to make data-driven decisions.
- Introduction & Installing analytics Code
- Account Administration &Campaign Tracking
- Goals, Cookies, Filters in Google Analytics
- Advanced Segmentation &Internal Site Search
- Event Tracking and Virtual Pageviews
- E-commerce & Revenue Tracking
- Page-views, Traffic Source and visitors
- Content, Conversion & E-commerce Reports
Understand how to use webmaster tools provided by search engines to monitor and improve website performance and visibility.
- Introduction to Webmaster Tools
- Setting Up Search Console
- Verifying website ownership.
- Basic dashboard navigation.
- Performance Reports
- Analyzing search performance metrics (Clicks, Impressions, CTR, Position).
- Using filters and comparisons for insights.
- URL Inspection Tool
- Checking URL indexing status.
- Requesting indexing for new or updated content.
- Index Coverage Report
- Understanding index coverage issues.
- Fixing errors and warnings.
- Sitemaps and Robots.txt
- Submitting and managing sitemaps.
- Understanding and testing robots.txt files.
- Mobile Usability
- Identifying and resolving mobile usability issues.
- Enhancements and Structured Data
- Implementing and testing structured data.
- Using rich results and enhancement reports.
- Security and Manual Actions
- Detecting and resolving security issues.
- Understanding and addressing manual actions.
- Link Reports
- Analysing internal and external links.
- Detecting harmful backlinks.
Understand the foundational concepts and principles of digital marketing, including its importance and key strategies.
- Scope of digital marketing
- Assessing various digital channels
- Fundamentals of marketing
- Paid media portals and networks
- Various types of social media platforms
- Importance of natural search rankings
- Digital tactics based on marketing objectives
- Essentials of Web Analytics
Learn how to build professional websites using the WordPress platform, one of the most popular content management systems.
- Introduction to WordPress
- WordPress installation and settings
- WordPress dashboard& Managing users
- Links structure management
- Adding a contact form &installation of themes
- Social media plugins & managing plugins
- Creating and customizing the slider
- Importing and exporting the site
Master the art of designing effective landing pages using the Elementor page builder plugin for WordPress, enhancing user engagement and conversions.
- Introduction to Landing Pages
- What is a Landing Page?
- Importance of Landing Pages in Digital Marketing
- High-Converting Landing Page
- Getting Started with Elementor
- Designing Your First Landing Page
- Planning Your Landing Page Layout
- Adding and Customizing Sections and Columns
- Advanced Design Techniques
- Utilizing Advanced Widgets: Forms, Icons, and Videos
- Styling and Customizing Widgets
- Conversion Optimization
- Integrating Marketing Tools
- Integrating Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Adding Analytics and Tracking (Google Analytics, Facebook Pixel)
- Using Pop-ups and Lead Capture Forms
- Implementing Social Proof: Reviews, Testimonials, and Trust Badges
- Publishing and Analyzing Performance
- Case Studies of Successful Landing Pages
Dive deeper into paid advertising on social media platforms to reach specific target audiences and achieve marketing objectives.
- Introduction to ads on Meta, Insta,Twitter, Linkedin, Youtube
- Setting up ads account
- Pixel setup
- Different campaigns type
- Choosing right targeting
- Layer targeting
- Different types of ads
- Video advertising
- Campaigns bids and budgets
- Ad placements
- Campaign analysis
- Campaign optimization
- Reporting
Understand how to leverage YouTube advertising to reach a vast audience through video content.
- YouTube Channel Creation
- YouTube Channel Setup
- Setting Up Google Analytics
- Linking YouTube Channel To Google Accounts
- Installing Google Remarketing Pixel
- Conversion Tracking
- How to Track Your Funnel Correctly
- Video Editing & YouTube Optimization
- Growing Your Organic YouTube Reach with Paid Ads
- Targeting & Audiences Deep Dive
- Placement Targeting
- Keyword Research
- Understanding Your Ideal Customer
- Perfect Ad Formula
- Creating Awesome Thumbnails
- Where To Find Great Royalty-Free Audio
- How To Create AI Style Video Ads
- Setting up retargeting Ads on youtube
- Setting Up An Audiences Campaign
- Bidding Tips
- Scaling Up Your
- YouTube Campaigns
- YouTube Ads For Local Businesses
- Frequency Capping & Moments
- Campaign Naming & Structure
- Channel Audit
- How To Spy On ALL Your Competitors YouTube Ads
Master the implementation and management of website tags for tracking and analytics purposes without the need for manual code changes.
- Overview of GTM and its benefits.
- Understanding tags, triggers, and variables.
- Creating a GTM account and container.
- Installing GTM on a website.
- Basic Tag Implementation
- Creating and configuring basic tags (Google Analytics, AdWords).
- Understanding triggers and firing rules.
- Implementing custom HTML and JavaScript tags.
- Using data layer variables and custom events.
- E-commerce Tracking
- Setting up enhanced e-commerce tracking.
- Using GTM for transaction tracking.
- Tag Templates and Community Tags
- Exploring the GTM tag template gallery.
- Utilizing community-contributed tags.
- Implementing GDPR-compliant tags.
- Managing user consent and tag firing.
- Integration with Third-Party Tools
- Integrating GTM with marketing and analytics tools.
- Setting up conversion tracking and remarketing.
- Organizing tags, triggers, and variables efficiently.
- Regular audits and performance optimization.
Platforms: Instagram, Facebook, Linkedin, Twitter, Pinterest
Discover organic strategies for marketing on social media platforms to build brand awareness, engage with audiences, and drive traffic.
- Understanding social mediaplatforms
- Creating business pages
- Posting on pages
- Increasing followers
- Best practices
- Audience insight
- Influence of social media
- Viral marketing
- Generating word of mouth
- Hashtag uses
- Social media content
- Case Studies
Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.
- Understanding google ads
- Different types of campaigns
- Setting right targeting
- Budget and bid optimization
- Creating ads copies
- Selecting right keywords
- Campaign analysis and optimization
- Creating ad extensions
- Conversion tracking
- Quality score optimization
- Automated rules
- Analysis and optimization
- PPC reporting
- Overview of SEM and its importance.
- Difference between SEO and SEM.
- Keyword Research
- Tools and techniques for keyword research.
- Selecting high-converting keywords.
- Google Ads Fundamentals
- Setting up a Google Ads account.
- Understanding campaign structure (Campaigns, Ad Groups, Ads).
- Ad Creation and Copywriting
- Writing compelling ad copy.
- Best practices for ad extensions.
- Bidding Strategies
- Manual vs. automated bidding.
- Choosing the right bidding strategy.
- Quality Score and Ad Rank
- Factors affecting Quality Score.
- Improving Ad Rank, Campaign Optimization
- Analyzing performance metrics (CTR, CPC, CPA).
- A/B testing and ad optimization.
- Remarketing and Display Ads
- Setting up remarketing campaigns.
- Designing effective display ads.
- Budget Management
- Allocating and adjusting budgets.
- Maximizing ROI, Advanced SEM Techniques
- Using advanced features (Dynamic Search Ads, Ad Customizers).
- Integrating SEM with other marketing channels.
50 Tools Covered
Professionals Trained
0
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Successful Batches
0
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Corporate Seminars
0
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Student Rating
0
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Industry Expert Mentors
Shraddha Rane
Harsh Pareek
Hemant Mane
Rahul Singh
Zahid Shaikh
Vikram Kamble
250+ placement partners
250+ placement partners
Feeling confused? Discover the perfect digital marketing course to kickstart your journey.
Success Stories
Get Certified & Industry-Recognized
Operating Media’s Masters Program in Digital Marketing & Strategy Program equips you with the expertise to excel in the dynamic digital marketing landscape. Completing this program gives you an in-depth understanding of digital strategies and a prestigious certification, enhancing your professional credentials. This certification, recognized and valued by employers, signifies rigorous training and proficiency in digital marketing, boosting your resume and professional profile.
Upon successful completion, you will earn the Operating Media Advanced Master’s Certification, a credential trusted by thousands of agencies. Additionally, we prepare you to clear global certifications from Google, HubSpot, and Meta, ensuring your resume stands out in any interview.”
Get Started with Our Learning Management System (LMS)
Access your personalized student dashboard using your Student ID and password. Our LMS is designed to enhance your learning experience with the following features:
- Track Your Progress – Monitor your course completion, module status, and performance analytics.
- Student Forum – Participate in discussions, ask questions, and connect with peers.
- Resource Library – Download notes, view reference materials, and stay updated with the latest digital marketing content.
- Feedback Section – Share your thoughts, reviews, and suggestions directly through the platform.
- Batch Schedule – View upcoming class schedules and batch start dates in advance.
- Attendance Tracking – Easily check your attendance records for each session.
Frequently Asked Questions
Digital marketing involves promoting products or services through digital channels such as search engines, social media, email, and websites. It includes strategies like SEO, content marketing, PPC advertising, social media marketing, and more.
Our courses are designed for a wide range of individuals, including students, marketing professionals, business owners, and anyone looking to enhance their digital marketing skills.
No prior experience is required. We offer courses for beginners as well as advanced levels for those who already have some knowledge of digital marketing.
