Operating Media

+ 91 7700022882

Diploma in Digital Marketing

65+ hours of training covering 50+ Tools
100% Placement Assistance | Weekday / Weekend Batches

Course Overview

This course offers a comprehensive overview of digital media, teaching you how to integrate and use it to meet business and marketing goals. It covers the entire marketing mix across various roles and disciplines, making it suitable for clients and agencies in any industry.

Marketers must learn to apply the latest technologies and techniques effectively. Our course content is regularly updated to reflect the newest developments, strategies, and tools, ensuring you stay on the cutting edge.

Through our extensive digital marketing course, you’ll learn to plan, manage, and execute successful digital campaigns. You’ll also discover how to build brands and drive sales using digital techniques such as search marketing, online display advertising, and social media.

Branches

Andheri
Borivali

Batch Timings

Weekdays and Weekends

Batch Capacity

Maximum 10

Fees

Rs. 35,000

What Makes Operating Media #1 Digital Marketing Institute In Mumbai

Step into the World of Digital Excellence – Download Our Course Brochure!

Diploma in Digital Marketing Syllabus

Understand the foundational concepts and principles of digital marketing, including its importance and key strategies.

  1. Scope of digital marketing
  2. Assessing various digital channels
  3. Fundamentals of marketing
  4. Paid media portals and networks
  5. Various types of social media platforms
  6. Importance of natural search rankings
  7. Digital tactics based on marketing objectives
  8. Essentials of Web Analytics

Learn how to build professional websites using the WordPress platform, one of the most popular content management systems.

  1. Introduction to WordPress
  2. WordPress installation and settings
  3. WordPress dashboard& Managing users
  4. Links structure management
  5. Adding a contact form &installation of themes
  6. Social media plugins & managing plugins
  7. Creating and customizing the slider
  8. Importing and exporting the site

Master the art of designing effective landing pages using the Elementor page builder plugin for WordPress, enhancing user engagement and conversions.

  1. Introduction to Landing Pages
  2. What is a Landing Page?
  3. Importance of Landing Pages in Digital Marketing
  4. High-Converting Landing Page
  5. Getting Started with Elementor
  6. Designing Your First Landing Page
  7. Planning Your Landing Page Layout
  8. Adding and Customizing Sections and Columns
  9. Advanced Design Techniques
  10. Utilizing Advanced Widgets: Forms, Icons, and Videos
  11. Styling and Customizing Widgets
  12. Conversion Optimization
  13. Integrating Marketing Tools
  14. Integrating Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
  15. Adding Analytics and Tracking (Google Analytics, Facebook Pixel)
  16. Using Pop-ups and Lead Capture Forms
  17. Implementing Social Proof: Reviews, Testimonials, and Trust Badges
  18. Publishing and Analyzing Performance
  19. Case Studies of Successful Landing Pages

Learn how to use Google Analytics 4 to track website traffic, user behavior, and performance metrics to make data-driven decisions.

  1. Introduction & Installing analytics Code
  2. Account Administration &Campaign Tracking
  3. Goals, Cookies, Filters in Google Analytics
  4. Advanced Segmentation &Internal Site Search
  5. Event Tracking and Virtual Pageviews
  6. E-commerce & Revenue Tracking
  7. Page-views, Traffic Source and visitors
  8. Content, Conversion & E-commerce Reports

Understand how to use webmaster tools provided by search engines to monitor and improve website performance and visibility.

  1. Introduction to Webmaster Tools
  2. Setting Up Search Console
  3. Verifying website ownership.
  4. Basic dashboard navigation.
  5. Performance Reports
  6. Analyzing search performance metrics (Clicks, Impressions, CTR, Position).
  7. Using filters and comparisons for insights.
  8. URL Inspection Tool
  9. Checking URL indexing status.
  10. Requesting indexing for new or updated content.
  11. Index Coverage Report
  12. Understanding index coverage issues.
  13. Fixing errors and warnings.
  14. Sitemaps and Robots.txt
  15. Submitting and managing sitemaps.
  16. Understanding and testing robots.txt files.
  17. Mobile Usability
  18. Identifying and resolving mobile usability issues.
  19. Enhancements and Structured Data
  20. Implementing and testing structured data.
  21. Using rich results and enhancement reports.
  22. Security and Manual Actions
  23. Detecting and resolving security issues.
  24. Understanding and addressing manual actions.
  25. Link Reports
  26. Analysing internal and external links.
  27. Detecting harmful backlinks.

Master the implementation and management of website tags for tracking and analytics purposes without the need for manual code changes.

  1. Overview of GTM and its benefits.
  2. Understanding tags, triggers, and variables.
  3. Creating a GTM account and container.
  4. Installing GTM on a website.
  5. Basic Tag Implementation
  6. Creating and configuring basic tags (Google Analytics, AdWords).
  7. Understanding triggers and firing rules.
  8. Implementing custom HTML and JavaScript tags.
  9. Using data layer variables and custom events.
  10. E-commerce Tracking
  11. Setting up enhanced e-commerce tracking.
  12. Using GTM for transaction tracking.
  13. Tag Templates and Community Tags
  14. Exploring the GTM tag template gallery.
  15. Utilizing community-contributed tags.
  16. Implementing GDPR-compliant tags.
  17. Managing user consent and tag firing.
  18. Integration with Third-Party Tools
  19. Integrating GTM with marketing and analytics tools.
  20. Setting up conversion tracking and remarketing.
  21. Organizing tags, triggers, and variables efficiently.
  22. Regular audits and performance optimization.

Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.

  1. Understanding google ads
  2. Different types of campaigns
  3. Setting right targeting
  4. Budget and bid optimization
  5. Creating ads copies
  6. Selecting right keywords
  7. Campaign analysis and optimization
  8. Creating ad extensions
  9. Conversion tracking
  10. Quality score optimization
  11. Automated rules
  12. Analysis and optimization
  13. PPC reporting
  14. Overview of SEM and its importance.
  15. Difference between SEO and SEM.
  16. Keyword Research
  17. Tools and techniques for keyword research.
  18. Selecting high-converting keywords.
  19. Google Ads Fundamentals
  20. Setting up a Google Ads account.
  21. Understanding campaign structure (Campaigns, Ad Groups, Ads).
  22. Ad Creation and Copywriting
  23. Writing compelling ad copy.
  24. Best practices for ad extensions.
  25. Bidding Strategies
  26. Manual vs. automated bidding.
  27. Choosing the right bidding strategy.
  28. Quality Score and Ad Rank
  29. Factors affecting Quality Score.
  30. Improving Ad Rank, Campaign Optimization
  31. Analyzing performance metrics (CTR, CPC, CPA).
  32. A/B testing and ad optimization.
  33. Remarketing and Display Ads
  34. Setting up remarketing campaigns.
  35. Designing effective display ads.
  36. Budget Management
  37. Allocating and adjusting budgets.
  38. Maximizing ROI, Advanced SEM Techniques
  39. Using advanced features (Dynamic Search Ads, Ad Customizers).
  40. Integrating SEM with other marketing channels.

Learn how to monetize websites through display advertising using Google AdSense and other ad severs

  1. Prerequisites of google adsense
  2. 2 step verification
  3. Joining AdSense program
  4. Types of ad units
  5. Inclusions and exclusions
  6. Earning money through adsense.

Platforms: Instagram, Facebook, Linkedin, Twitter, Pinterest
Discover organic strategies for marketing on social media platforms to build brand awareness, engage with audiences, and drive traffic.

  1. Understanding social mediaplatforms
  2. Creating business pages
  3. Posting on pages
  4. Increasing followers
  5. Best practices
  6. Audience insight
  7. Influence of social media
  8. Viral marketing
  9. Generating word of mouth
  10. Hashtag uses
  11. Social media content
  12. Case Studies

Dive deeper into paid advertising on social media platforms to reach specific target audiences and achieve marketing objectives.

  1. Introduction to ads on Meta, Insta,Twitter, Linkedin, Youtube
  2. Setting up ads account
  3. Pixel setup
  4. Different campaigns type
  5. Choosing right targeting
  6. Layer targeting
  7. Different types of ads
  8. Video advertising
  9. Campaigns bids and budgets
  10. Ad placements
  11. Campaign analysis
  12. Campaign optimization
  13. Reporting

Understand how to leverage YouTube advertising to reach a vast audience through video content.

  1. YouTube Channel Creation
  2. YouTube Channel Setup
  3. Setting Up Google Analytics
  4. Linking YouTube Channel To Google Accounts
  5. Installing Google Remarketing Pixel
  6. Conversion Tracking
  7. How to Track Your Funnel Correctly
  8. Video Editing & YouTube Optimization
  9. Growing Your Organic YouTube Reach with Paid Ads
  10. Targeting & Audiences Deep Dive
  11. Placement Targeting
  12. Keyword Research
  13. Understanding Your Ideal Customer
  14. Perfect Ad Formula
  15. Creating Awesome Thumbnails
  16. Where To Find Great Royalty-Free Audio
  17. How To Create AI Style Video Ads
  18. Setting up retargeting Ads on youtube
  19. Setting Up An Audiences Campaign
  20. Bidding Tips
  21. Scaling Up Your
  22. YouTube Campaigns
  23. YouTube Ads For Local Businesses
  24. Frequency Capping & Moments
  25. Campaign Naming & Structure
  26. Channel Audit
  27. How To Spy On ALL Your Competitors YouTube Ads

50 Tools Covered

50 Tools Covered

Professionals Trained
0 +
Successful Batches
0 +
Corporate Seminars
0 +
Student Rating
0

Industry Expert Mentors

Harsh Pareek

Harsh Pareek

Shraddha Rane

Shraddha Rane

Mishuk Das

Rahul Singh

Rahul Singh

Zahid Shaikh

Zahid Shaikh

250+ placement partners

250+ placement partners

Explore Your Career Prospects After Completing Post Graduation in Digital Marketing & Strategy

Success Stories

Certified by Operating Media

Operating Media’s Masters Program in Digital Marketing & Strategy Program equips you with the expertise to excel in the dynamic digital marketing landscape. Completing this program gives you an in-depth understanding of digital strategies and a prestigious certification, enhancing your professional credentials. This certification, recognized and valued by employers, signifies rigorous training and proficiency in digital marketing, boosting your resume and professional profile.
Upon graduation, you will be awarded an Operating Media certification. This certificate is a testament to your proficiency in digital marketing, marking you as a well-trained expert in the field. Our certification is highly regarded in the industry, and it signifies that you have undergone rigorous training and have acquired the essential skills and knowledge required to excel in digital marketing. Employers and industry professionals recognize the value of this certification, making it a significant boost to your resume and professional profile.

Get The Learning App

Download our students app to stay updated. You can log into the app only through your student id and password. Below are some benefits of the app.

1. One can check their progress.
2. It also consists of forum for student interaction.
3. There is a library for all notes and students can keep on getting future digital marketing updates as well.
4. Student feedback column for reviews and suggestions.
5. Next batch schedule.
6. Attendance

Learning App

Frequently Asked Questions

Digital marketing involves promoting products or services through digital channels such as search engines, social media, email, and websites. It includes strategies like SEO, content marketing, PPC advertising, social media marketing, and more.
Our courses are designed for a wide range of individuals, including students, marketing professionals, business owners, and anyone looking to enhance their digital marketing skills.
No prior experience is required. We offer courses for beginners as well as advanced levels for those who already have some knowledge of digital marketing.
BROCHURE DOWNLOAD

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