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Google Adwords Course

Google Adwords Course | PPC Training Courses


 
Course Fee : Rs. 7,000
Estimated Duration : 15 hours.

Our Pay Per Click training program is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign. Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization.

Due to rising demand for Pay Per Click Marketers across the globe, skilled PPC specialists can afford the luxury to choose and pick their jobs. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable.

Our Pay Per Click training course will help you to



What will you learn?

  • INTRODUCTION
  • RESEARCH & BID MANAGEMENT
  • SETING UP PPC CAMPAIGN
  • CREATING ADS & PPC TOOLS
  • REPORTING
 What is Pay Per Click (PPC)?
 History of PPC
 Online vs Offline Marketing
 How does PPC work?
 Evolution of PPC
 Google AdWords
 Importance & Benefits of PPC
 Basic of PPC
 Yahoo Search Marketing
 What is Keyword Research?
 Importance of targeted keywords
 Keywords popularity & Search Volume
 What is bidding?
 How to increase position on search?
 Importance of bidding techniques
 Difference in SEO & PPC keywords
 Selecting targeted / related keywords
 Categorizing keywords in Ad Groups
 What is Quality Score?
 Bid Management
 Competitive Analysis for bidding
 Researching for PPC keywords
 Analyzing competition keywords
 PPC keywords tools and resources
 Effect of Quality Score on bidding?
 User Defined bids and Automatic Bids
 Google Adwords Account Structure
 Language Targeting
 Budget Management
 Using Multiple Account
 PPC Campaign Structure
 Device Targeting
 ROI Management
 Using My Client Center (MCC)
 Location Targeting
 Campaign Management
 Conversion Tracking
 Create Effective Ads
 Example of Effective ads
 Ad Group Monitoring
 Google Adwords Editor
 Measurement of Title, Description URL
 Features of ads
 Google Adwords Tool
 Ad copy testing
 Ad Group Creation
 Keywords Spy
 Campaign Performance Reports
 Keywords Performance Reports
 Ad group Performance Reports
 Ads Performance Reports
 Day Parts Reports
 Traffic Reports



 








 
Our Experience


6000 +
Professionals Trained
1000 +
Successful Batches
50 +
Corporate Seminars
4.55/5
Based on Over 500 Votes
 
Student Testimonials


 
Trainees From


 
Our Trainers


Harsh Pareek
Harsh Pareek

Savvy marketer having 9+ years of experience in Digital Marketing and have worked on 100s of successful campaigns for clients across the globe. Have been training since 5 years and have trained many professionals.

Pallavi Sakharkar
Pallavi Sakharkar

Director of a startup called 'Growth Elephant Pvt Ltd', Pallavi has extensive experience in marketing for last 15 years. She has worked for many reputed brands like Coffee Day, Pizza Hut, HSBC Bank, etc.

Krishna Ganatra
Krishna Ganatra

Marketing Communications expert with 6+ years of experience. Digital Media Consultant for SMEs and start-ups. Worked with PR Consultancy, Media Management, Event Management, Marketing firms.

Rahul Singh
Rahul Singh

Analytical expert with 8+ years of experience in Online Industry. Works with many agencies as consultant. Have worked with the top brands in India, training big corporates and have conducted many seminars.

Zahid Shaikh
Zahid Shaikh

Strategic Internet Marketing Expert & SEO Specialist. Over 9 years of experience in Ethical Google Search Engine Optimization Services. Builds websites and optimizes them to drive more traffic through search engines.