Advance Diploma In Digital Marketing (ADDM)

This course provides a complete overview of all aspects of the digital media and ways to integrate and use them to achieve business and marketing objectives. It is designed to cover complete marketing mix across multiple roles and disciplines suitable for both clients and agencies with content that can be applied to any industry.

It is really important for marketers that they learn how to apply latest technology and techniques in the most effective way. The course content is constantly updated to keep pace with the latest developments, strategies and tools to keep you on the cutting edge.

With our extensive digital marketing course you will learn how to plan, manage and execute successful digital marketing campaigns. You will discover how to build brands and generate sales using digital techniques including search marketing, online display advertising, and social media.

At the end of this program, you would be able to
  • Improve natural rankings of sites and run paid ad campaigns on search engines and social media
  • Leverage social media tools and platforms like Facebook and LinkedIn for your business
  • Leverage various free tools like Google Analytics, Google Web Master and Google Website Optimizer
Who should attend?

This course should be beneficial for people who

  • Have some experience in digital but want to grow their confidence
  • Have a perspective of digital or are a specialist in an area of digital and want to broaden your skill base
  • Are keen to learn about how to leverage digital from a client perspective or an agency perspective
Course Fee: Rs.28,000       |       Duration: 90 Hours
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What will you learn?
1. INTRODUCTION TO DIGITAL MARKETING  

  • Scope of digital marketing
  • Assessing various digital channels
  • Fundamentals of a digital marketing
  • Paid media portals and ad networks
  • Various types of social media platforms
  • Importance of natural search rankings
  • Digital tactics based on marketing objectives
  • Essentials of web analytics

 
2. CREATING A WEBSITE WITH WORDPRESS

  • Introduction to WordPress
  • WordPress for blog and website
  • WordPress installation and settings
  • WordPress dashboard
  • Admin panel view
  • General settings
  • Creating posts and categories
  • Creating pages
  • Links structure management
  • Adding a contact form
  • Managing different users
  • Installing themes from library
  • Customizing navigation menus
  • Managing plugins
  • Social media plugins
  • Managing media
  • Managing post comments
  • Managing widgets
  • Creating and customizing slider
  • Customizing a theme
  • Importing and exporting the site


3. INTRODUCTION TO AFFILIATE MARKETING

  • Definition of affiliate marketing
  • Types of affiliate programs
  • Requirements to become an affiliate
  • Payment methods


4. MAKING MONEY THROUGH AFFILIATE PROGRAMS

  • How to get approved
  • Which products to promote
  • Content strategy to engage visitors
  • Working with affiliate platforms
  • Monitoring performance to maximize profit


5. GOOGLE ADSENSE

  • Prerequisites of google adsense
  • 2 step verification
  • Joining adsense program
  • Types of ad units
  • Inclusions and exclusions
  • Earning money through adsense


6. INTRODUCTION TO EMAIL MARKETING

  • Business objectives for email marketing
  • Types of email marketing


7. EMAIL DEVELOPMENT

  • Subject Lines
  • Email Body
  • CTA and Landing Pages
  • Desing and HTML Templates

 
8. PERFORMANCE AND REPORTING

  • Open rates
  • Click through rate
  • A/B testing


9. EMAIL GUIDELINES

  • Text vs image emails
  • Best practices


10. INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

  • Use of Search Engine Optimization
  • Generate Traffic to your page
  • Need of Search Engine Optimization
  • Site Design & Development
  • Internet and Protocols
  • Websites and Servers
  • Essentials of good website designing
  • Major search engines and directories
  • SEO Factors
  • Search Engine Algorithms


11. OFF PAGE OPTIMIZATION

  • Submission to search engines
  • Directory Submissions
  • Article Submission
  • One Way Link Building
  • Two Way Link Building
  • Three Way Link Building
  • Forums Posting
  • Blog Commenting
  • News and Press Release
  • Press Releases Submissions
  • Classifieds
  • Free Backlink Creation
  • Forums and social media optimization
  • Content Writing and Copyrighting
  • HTML, Logo and its Importance
  • Larger Website Creation Techniques
  • Attractive Designs and Patterns
  • RSS Feeds Submissions
  • Coding Standards
  • InBound Links
  • Usage of all Tags
  • Video Optimization

 
12. ON PAGE OPTIMIZATION

  • Hyper link optimization
  • Keyword research and analysis
  • Header Tag Optimization
  • Landing Pages Optimization
  • Competition analysis
  • URL Rewriting
  • RSS Feed Creation
  • Meta Tags Optimization
  • Robots.txt optimization
  • Sitemap Creation and Submissions
  • Canonical Tag Implementation
  • Image Optimization
  • Header and Footer Keywords
  • Link Title Tag
  • Hidden Keywords
  • Alt Tags
  • Internal Link Structure
  • Internal Link Building
  • Keyword Density
  • Webpage Content


13. SEO TOOLS

  • Google webmaster tool
  • Google Keyword Tool
  • Keywords Position Checker
  • Domain Age Tools
  • Keywords Density Checker
  • Page Rank Checker


14. SEO REPORTING

  • SEO Report Creation
  • Tracking and Reporting
  • Securing Ranks
  • Excel Reporting


15. INTRODUCTION TO PAY PER CLICK MANAGEMENT

  • What is Pay Per Click (PPC)?
  • History of PPC
  • Online vs Offline Marketing
  • How does PPC work?
  • Evolution of PPC
  • Google AdWords
  • Importance & Benefits of PPC
  • Basic of PPC
  • Yahoo Search Marketing


16. RESEARCH AND BID MANAGEMENT

  • What is Keyword Research?
  • Importance of targeted keywords
  • Keywords popularity & Search Volume
  • What is bidding?
  • How to increase position on search?
  • Importance of bidding techniques
  • Difference in SEO & PPC keywords
  • Selecting targeted / related keywords
  • Categorizing keywords in Ad Groups
  • What is Quality Score?
  • Bid Management
  • Competitive Analysis for bidding
  • Researching for PPC keywords
  • Analyzing competition keywords
  • PPC keywords tools and resources
  • Effect of Quality Score on bidding?
  • User Defined bids and Automatic Bids
17. SETTING UP CAMPAIGNS  

  • Google Adwords Account Structure
  • Language Targeting
  • Budget Management
  • Using Multiple Account
  • PPC Campaign Structure
  • Device Targeting
  • ROI Management
  • Using My Client Center (MCC)
  • Location Targeting
  • Campaign Management
  • Conversion Tracking


18. CREATING ADS

  • Create Effective Ads
  • Example of Effective ads
  • Ad Group Monitoring
  • Google Adwords Editor
  • Measurement of Title, Description, URL
  • Features of ads
  • Google Adwords Tool
  • Ad copy testing
  • Ad Group Creation
  • Keywords Spy


19. PPC REPORTING

  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad group Performance Reports
  • Ads Performance Reports
  • Day Parts Reports
  • Traffic Reports


20. INTRODUCTION TO MOBILE MARKETING

  • Need for mobile marketing
  • General stats
  • Device analysis
  • Mobile marketing trends
  • Mobile usage stats
  • Mobile marketing benefits
  • Case studies


21. TYPES OF MOBILE ADS

  • App based ads
  • In game marketing
  • QR codes
  • Location based ads
  • Mobile search ads
  • SMS marketing
  • Push notifications


22. MOBILE AND PAID ADS

  • Adwords keywords research
  • Ads on mobile device
  • Landing page optimization
  • Mobile strategies
  • Call to action optimization
  • Social media on mobile device
  • SEO on mobile device
  • Play store optimization


23. MOBILE SITES

  • Responsive sites
  • Mobile optimized sites


24. INTRODUCTION TO SOCIAL MEDIA MARKETING

  • Introduction to social media
  • Features of social media
  • Organic and inorganic growth of your brand
  • Social media and traditional marketing
  • Platforms of social media
  • Design your creative with DIY apps
  • DIY to make impact on social media
  • List of DIY apps


25. FACEBOOK MARKETING

  • Facebook features
  • Usage guidelines
  • Facebook business page
  • Facebook groups
  • Facebook for your business or brand
  • Getting likes on Facebook page
  • Types of Facebook groups and uses
  • Facebook organic growth
  • Paid promos / boost post
  • Facebook Insights
  • Monetization aspect of Facebook influencers
  • Fraudulent practices awareness
  • New features of Facebook
  • Examples of pages / groups
  • Facebook usage and information


26. YOUTUBE PROMOTIONS

  • Introduction, history of formation
  • Creating video channel on YouTube
  • Increase views on YouTube
  • Tags / description for videos
  • Creater Studio / video manager
  • Types of ads on YouTube
  • Monetization of your video


27. TWITTER PROMOTIONS

  • Basics of twitter
  • Username, display name
  • Follow, tweet, reply
  • Twitter rankings algorithm
  • Twitter paid advertising
  • URL Shorteners
  • Corporate usage of twitter
  • Twitter lists


28. LINKEDIN MARKETING

  • Introduction and significance of LinkedIn
  • Guidelines for an effective profile
  • Publishing articles on your account
  • Testimonials
  • Increasing connections
  • Paid advertising on LinkedIn
  • LinkedIn account connects to database
  • Learning tab usefulness from LinkedIn
  • Job search from LinkedIn
  • Free access to content on LinkedIn
  • Chat function
  • LinkedIn for relevant business contacts


29. INSTAGRAM PROMOTIONS

  • Introduction (Brief history, numbers)
  • Usage guidelines (post, comment, tag, like)
  • Instagram engagement for business
  • Use Instagram to increase followers
  • Competition review points in Instagram
  • Role of influencers
  • Tags for likes
  • New features of Instagram
  • Promote post


30. INTRODUCTION TO WEB ANALYTICS

  • Introduction to Google Analytics
  • Installing the Google Analytics Tracking Code
  • Working with Report Data


31. REPORTING FUNDAMENTALS

  • Account Administration
  • Campaign Tracking and AdWords Integration
  • Goals in Google Analytics
  • Goals in Google Analytics
  • Filters in Google Analytics
  • Cookies and Google Analytics
  • E-commerce Tracking
  • Domains and Subdomains


32. INTERPRETING REPORTS

  • Pageviews, Visits, and Visitors
  • Traffic Sources
  • Content Reports
  • Time Metrics
  • Conversion Reports
  • Ecommerce Reports


33. IN DEPTH ANALYSIS

  • Advanced Segmentation
  • Analytics Intelligence
  • Internal Site Search
  • Event Tracking and Virtual Pageviews
  • Additional Customizations


34. GOOGLE TAG MANAGER

  • Introduction to tag manager
  • Account structure of tag manager
  • Advantages and Disadvantages
  • Adding tags to the website
  • Managing tracking codes through tag manager

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