Social Media Optimization (SMO) Training Mumbai

The world is going global and social websites like Facebook, Twitter and Linkedin are a big reason which has changed the way people communicate and interact. Social Media Marketing gives the businesses an advantage to communicate with their customers/clients over the net in a very beautiful manner.

The web of Social Networking Sites is very fascinating and for every brand today to get themselves identified on these popular networks is the need of hour. This has given birth to a new trend of social media marketing and optimization. Every business with an online presence desires a higher visibility among these social networks.

To be a SMO professional you need an ideal training designed with all the aspects of social media in mind. We are a premier social media training institute recognized for exceptional course modules and profound experience in the field. We have industry experts who share their knowledge, observation and tips with the students. Our Social Media training courses are hands-on and practical. You will leave with an action plan for how you can use Social Media effectively for your business.

Our social media training courses will teach you how to increase sales, brand awareness and promote your organization online through the use of Twitter, Facebook, LinkedIn, YouTube and many more social media platforms.

Course Fee: Rs.7,000       |       Duration: 15 Hours
We cover each and every aspect of Social Media Marketing which are listed below.

  • Introduction to social media
  • Features of social media
  • Organic and inorganic growth of your brand
  • Social media and traditional marketing
  • Platforms of social media
  • Design your creative with DIY apps
  • DIY to make impact on social media
  • List of DIY apps


  • Facebook features
  • Usage guidelines
  • Facebook business page
  • Facebook groups
  • Facebook for your business or brand
  • Getting likes on Facebook page
  • Types of Facebook groups and uses
  • Facebook organic growth
  • Paid promos / boost post
  • Facebook Insights
  • Monetization aspect of Facebook influencers
  • Fraudulent practices awareness
  • New features of Facebook
  • Examples of pages / groups
  • Facebook usage and information


  • Introduction, history of formation
  • Creating video channel on YouTube
  • Increase views on YouTube
  • Tags / description for videos
  • Creater Studio / video manager
  • Types of ads on YouTube
  • Monetization of your video

  • Basics of twitter
  • Username, display name
  • Follow, tweet, reply
  • Twitter rankings algorithm
  • Twitter paid advertising
  • URL Shorteners
  • Corporate usage of twitter
  • Twitter lists


  • Introduction and significance of LinkedIn
  • Guidelines for an effective profile
  • Publishing articles on your account
  • Testimonials
  • Increasing connections
  • Paid advertising on LinkedIn
  • LinkedIn account connects to database
  • Learning tab usefulness from LinkedIn
  • Job search from LinkedIn
  • Free access to content on LinkedIn
  • Chat function
  • LinkedIn for relevant business contacts


  • Introduction (Brief history, numbers)
  • Usage guidelines (post, comment, tag, like)
  • Instagram engagement for business
  • Use Instagram to increase followers
  • Competition review points in Instagram
  • Role of influencers
  • Tags for likes
  • New features of Instagram
  • Promote post

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