The Master's Program in Digital Strategy & AI-Driven Marketing
Don’t just watch videos. Manage REAL money on Google & Meta Ads. The only course in Mumbai where we fund your ad campaigns for practical learning.
- Ecommerce Creation
- Video Editing Tool
- Lead Generation
- Photoshop Basics
- Real Market Places Listing
- Free Hosting + Domain
- Marketing Automations
- Actual Spends for Paid Ads
200+ Hours of Agency-Style Training | 0% EMI | 100% Placement Assistance
Transform from a Beginner to a Digital Marketing Manager in 7 Months.
This isn’t just a course; it’s a simulated agency experience. Unlike traditional institutes that teach you definitions, Operating Media puts you in the driver’s seat. You will build an e-commerce store from scratch, run live lead generation campaigns with actual budgets, and master the latest Generative AI tools (ChatGPT, Midjourney) to automate your workflow. By the time you graduate, you won’t just have a certificate—you’ll have a portfolio of live campaigns to show employers.
“As the old saying goes, ‘The best time to plant a tree was 20 years ago; the second-best time is now.’ Don’t wait any longer—schedule a free demo class with us today and take your first step towards a brighter career.” 🌱✨
Branches
Andheri
Borivali
Borivali
Batch Timings
Weekdays and Weekends
Batch Capacity
Maximum 12
Fees
Rs. 1,10,000
What Makes Operating Media #1 Digital Marketing Institute In Mumbai
- Guest Masterclass
- 120+ Tools
- Real Spends on FB and Google
- Hosting + Domain for 1 year
- Ecommerce Creation
- Market Places Listing
- 200 Hours of Learning
- Lead Generation
- Photoshop Basics
- Video Editing Tool
- Marketing Automation
- 100% Placement Assistance
- 200+ Hour Agency Level Training
- 0% EMI Option
Step into the World of Digital Excellence – Download Our Course Brochure!
Master's in Digital Marketing Syllabus
Harness the power of generative AI to create unique and creative content for marketing purposes.
- Mastering Prompt Engineering for Digital Marketing
- Engaging prompts to specific target audiences.
- Crafting Compelling Content for Emails, Social Media
- Create engaging and impactful content for various digital platforms
including emails, social media, blogs, press releases, and so on. - Audio, Visual, and Video Content Creation AI
- Building Brand Campaigns Using Generative AI
- Building a Web Presence Using Generative AI
- Data Analysis and Visualization using Generative AI
- Plugins for ChatGPT Customization
- Leverage AI for Customer Experience Management
- Developing Chatbots using AI
Explore the applications of AI technologies in digital marketing, including personalization, automation, and predictive analytics.
- Introduction to Marketing Automation.
- Understanding Marketing Automation Platforms.
- Data Management and Segmentation.
- Email Marketing Automation.
- Lead Generation and Nurturing.
- Customer Journey Mapping.
- Content Personalization.
- Marketing Automation Metrics and Analytics.
- Social Media Automation.
- Integration and Workflow Automation.
- A/B Testing and Optimization.
- Compliance and Best Practices.
- Case Studies and Practical Projects.
Explore marketing strategies tailored to mobile devices, including apps, SMS, and mobile websites, to reach users on-the-go.
- Mobile marketing trends
- Mobile usage stats
- App-based ads & In-game marketing
- Location-based ads & Mobile search ads
- SMS & Push notifications
- Adwords keywords research
- Landing page & CTA optimization
- Play store optimization
- Introduction to Blogging
- Setting Up Your Blog
- Choosing a niche
- Content Creation
- Writing compelling blog posts
- Content planning and scheduling
- SEO basics for blogging
- Building an Audience
- Social media integration
- Email marketing strategies
- Engaging with readers through comments and community
- Monetization Strategies
- Affiliate marketing
- Sponsored posts and reviews
- Ad networks (Google
- AdSense, Mediavine, etc.)
- Selling products or services
- Analyzing and Optimizing Performance
- Introduction to Digital Marketing Freelancing
- Benefits and challenges
- Setting Up Your Freelance Business
- Creating a business plan
- Setting up a professional online presence
- Finding and targeting potential clients
- Essential Skills for Digital Marketing Freelancers
- SEO and SEM
- Content marketing
- Social media marketing
- Email marketing
- PPC advertising
- Building a Portfolio and Client Testimonials
- Case studies
- Collecting and showcasing client testimonials
- Managing Projects and Clients
- Project management tools
- Communication and reporting
- Setting expectations and delivering results
- Scaling Your Freelance Business
- Outsourcing and delegating
- Expanding services
- Setting long-term goals
- Understanding Viral Marketing
- Psychological triggers that make content go viral
- Creating Shareable Content
- Types of content that tend to go viral (videos, memes, articles)
- Storytelling techniques
- Visual content creation
- Distribution Channels for Viral Content
- Social media platforms (Facebook, Twitter, Instagram, TikTok)
- Email marketing
- Influencer collaborations
- Campaign Planning and Execution
- Setting clear objectives and goals
- Timing and launch strategies
- Key performance indicators (KPIs)
- Tools for tracking and analyzing viral campaigns
- Analysis of successful viral marketing campaigns
- Case Studies
Develop comprehensive digital marketing strategies aligned with business goals, target audience, and market trends.
- Importance of strategy in digital marketing
- What happens if we don’t have a strategy?
- How to make a good relevant strategy?
- Situational analysis
- Client requirement understanding
- Strategy formulation Practicals
Implement marketing strategies focused on measurable results and ROI, optimizing campaigns for maximum effectiveness
- Introduction to Performance Marketing and Its Importance.
- Key Metrics and KPIs in Performance Marketing.
- Understanding Target Audience and Segmentation.
- Setting Goals and Objectives for Performance Campaigns.
- Leveraging Paid Advertising Channels (e.g., Google Ads, Facebook Ads).
- Search Engine Marketing (SEM) Strategies and Best Practices.
- Display Advertising and Retargeting Techniques.
- Social Media Advertising for Performance Marketing.
- Affiliate Marketing Programs and Partnerships.
- Email Marketing Strategies for Performance.
- Conversion Rate Optimization (CRO) Tactics.
- Budgeting and Financial Management in Performance Marketing.
- Campaign Tracking, Analysis, and Reporting.
- Optimization Strategies for Continuous Improvement.
Understand the foundational concepts and principles of digital marketing, including its importance and key strategies.
- Introduction to Lead Generation.
- Website Optimization for Lead Capture.
- Keyword Research for High-Intent Keywords.
- Retargeting & Custom Audience Setup.
- Organic Lead Generation on Facebook, Instagram & LinkedIn.
- Using Lead Magnets on Social Media.
- Lead Nurturing through Email Sequences.
- Creating High-Converting Content.
- Content Distribution & Repurposing.
- Automating Lead Qualification.
- Best Practices for Engagement.
- Lead Management Using CRMs (HubSpot, Zoho, Salesforce).
- Choosing the Right Channels for Your Audience.
- Creating a 360° Lead Generation Campaign.
- Predictive Lead Analytics.
Learn how to build and customize online shops using website builders and e-commerce platforms.
- Choose a Domain Name
- Shopify Account Creation
- Select a Shopify Theme
- Create a Shop on Shopify
- Set Up Payment Gateways
- Configure Shipping Settings
- Customize Your Shop, widgets, menus, and other elements
- Install Essential Apps
- Test and Launch Your Website
- Officially Launch Your Website
Introduction to Dropshipping Business Model.
- Choosing a Profitable Niche and Product Selection.
- Setting Up an Online Store (e.g., Shopify, WooCommerce).
- Finding Reliable Suppliers and Products to Dropship.
- Creating Product Listings and Optimizing for Conversions.
- Managing Inventory and Order Fulfillment Processes.
- Customer Service and Handling Returns/Refunds.
- Marketing Strategies for Dropshipping (e.g., SEO, Social Media, Influencer Marketing).
- Implementing Email Marketing and Automation.
- Conversion Optimization Techniques.
- Scaling Your Dropshipping Business.
- Legal and Tax Considerations in Dropshipping.
- Advanced Tactics and Strategies for Success.
- Case Studies of Successful Dropshipping Stores.
Implement innovative strategies and tactics to accelerate business growth and drive sustainable results.
- Introduction to Growth Marketing
- Data Analytics and Measurement
- Customer Acquisition Strategies
- Conversion Rate Optimization (CRO)
- Retention and Customer Lifetime Value (CLV)
- Product-Led Growth
- Experimentation and A/B Testing
- Marketing Automation
- Mobile and App Marketing
- Scaling Growth Initiatives, expanding into new markets, and managing resources
- Case Studies and Real-World Applications
- Analyzing successful growth marketing campaigns and real-world examples
- Industry Trends and Emerging Technologies
Develop marketing strategies specifically tailored to the unique needs and challenges of e-commerce businesses.
- Introduction to E-commerce Platforms
- Overview of major e-commerce platforms (Nykaa, Myntra, Amazon, Flipkart, Meesho, JioMart)
- Introduction to e-commerce management strategies
- Product Listing Optimization
- Inventory Management and Fulfillment
- Strategies for managing inventory across multiple e-commerce platforms
- Fulfillment options
- Inventory forecasting and demand planning techniques
- Pricing and Promotions
- Order Processing and Customer Service
- Order management best practices
- E-commerce Analytics and Reporting
- Introduction to e-commerce analytics tools
- Marketing and Advertising on E-commerce Platforms
- Cross-platform Selling and Multi-channel Integration
- Managing Reviews and Reputation
- Platform Updates and Policy Changes
- E-commerce Strategy Development and Optimization
Learn how to build and customize online shops using website builders and e-commerce platforms.
- Choose a Domain Name and Hosting
- Install WordPress
- Select a WordPress Theme
- Install and Configure WooCommerce essential settings and Products
- Set Up Payment Gateways
- Configure Shipping Settings
- Customize Your Shop, widgets, menus, and other elements
- Install Essential Plugins
- Test and Launch Your Website
- Officially Launch your Website
Develop detailed profiles of target customers to inform marketing strategies and messaging.
- Buyer personas vs. market segments
- Researching Your Audience
- Tools for audience research
- Creating Buyer Personas
- Components of a buyer persona (demographics, behavior, goals, challenges)
- Developing detailed personas
- Group presentation of personas
- Applying Buyer Personas in Marketing
- Personalizing marketing messages
- Aligning personas with the buyer’s journey
- Evaluating and Updating Buyer Personas
- Measuring the effectiveness of personas
- Updating personas based on new data
- Case studies of evolving personas
Design and optimize marketing funnels to guide customers through the buyer’s journey from awareness to conversion.
- Introduction to Sales Funnel:
Definition and significance of sales funnels in marketing. - Need for an Effective Sales Funnel:
Understanding the importance of streamlined sales processes and improved conversion rates. - Sales Funnel Stages:
Exploring the typical stages of a sales funnel: Awareness, Interest, Consideration, Decision, and Action. - Sales Funnel Example:
Illustrating a practical example of a sales funnel, such as an e-commerce purchase journey. - Sales Funnel vs Sales Pipeline:
Differentiating between the broader concept of a sales funnel and the specific stages of a sales pipeline. - Sales Funnel vs Marketing Funnel:
Comparing the focus and scope of sales funnels (conversion-oriented) with marketing funnels (customer lifecycle-oriented). - How to Build a Sales Funnel
Steps and strategies for developing an effective sales funnel, from audience targeting to optimization. - Fixing a Sales Funnel
Techniques for identifying and addressing common issues and bottlenecks in sales funnels. - Creating Content for Different Stages:
Tailoring content creation strategies for each stage of the sales funnel to drive engagement and conversions.
Craft consistent and compelling brand messaging across various channels to build brand loyalty and trust.
- Introduction to International Branding
- Key Terminology in Branding
- Brand Strategy and Positioning
- Developing a Brand Strategy
- Brand Identity and Equity
- Positioning a Brand in International Markets
- Case Studies of Successful Global Brands
- Cultural Influences on Branding
- Strategies for Cross-Cultural Branding
- Evaluating Market Potential
- Building a Global Brand
- Creating a Consistent Brand Image
- Managing Brand Architecture
- Global Brand Communication Strategies
- Brand Management Across Regions
- Dealing with Local Competition
- Monitoring Brand Performance Globally
- Crisis Management in International Branding
- Measuring and Evaluating Brand Success
Tailor marketing strategies and campaigns to different international markets and cultural contexts.
- digital marketing in an international context.
- Market Research and Analysis for international markets.
- Analyzing market-specific factors (culture, language, consumer behavior).
- Identifying target audiences and segments
- International SEO (Search Engine Optimization)
- Multilingual and multicultural websites.
- International PPC (Pay-Per-Click) Advertising
- Localization of ad copy and targeting parameters.
- Optimizing PPC campaigns for different currencies and markets.
- Social Media Marketing Across Cultures
- Email Marketing for Global Audiences
- Website Internationalization and Localization
- Designing and developing websites for global audiences.
- User experience (UX)
- Tracking and analyzing
Understand the factors influencing consumer purchasing decisions and leverage insights to optimize marketing strategies.
- Need to study Consumer Behaviour
- Factors Influencing Consumer Behaviour
- Changing Trends in Consumer Behaviour
- Consumer Behaviour & Marketing
- Psychological Determinants & Consumer Behaviour
- Social & Cultural Aspects of Marketing & its Impact on Consumer Behaviour
Consumer decision making
Host and promote webinars to educate, engage, and convert prospects into customers.
- Getting Started with Your Webinar
- Planning Your Webinar
- The Anatomy of a Webinar
- Designing Your Webinar Presentation
- The Hook and The Introduction
- Core Content and Transition to the Pitch
- Pitching, Delivering, and Marketing Your Webinar
- Webinar Marketing – How to Create an Effective Email Marketing Campaign
- Webinar Marketing – Email Templates
- Webinar Registration and Landing Pages
- Webinar Marketing Sales Funnel Blueprint
- Webinar Sales Marketing Blueprint
- Putting Your Webinar Essentials In Place
- The Essential Pages for Your Webinar Funnel
- How To Set Up Your Webinar Delivery Platform
- Webinar Marketing and Registration
- Joint Venture Partner Email Sequences
- Your Webinar Marketing Email Sequences to Your List
- Registrant Reminder Emails
- Reminder Emails
- Product Purchase during the Webinar
- Replay Emails
- Webinar Marketing Funnel Blueprint
Understand the foundational concepts and principles of digital marketing, including its importance and key strategies.
- Scope of digital marketing
- Assessing various digital channels
- Fundamentals of marketing
- Paid media portals and networks
- Various types of social media platforms
- Importance of natural search rankings
- Digital tactics based on marketing objectives
- Essentials of Web Analytics
Learn how to build professional websites using the WordPress platform, one of the most popular content management systems.
- Introduction to WordPress
- WordPress installation and settings
- WordPress dashboard& Managing users
- Links structure management
- Adding a contact form &installation of themes
- Social media plugins & managing plugins
- Creating and customizing the slider
- Importing and exporting the site
Master the art of designing effective landing pages using the Elementor page builder plugin for WordPress, enhancing user engagement and conversions.
- Introduction to Landing Pages
- What is a Landing Page?
- Importance of Landing Pages in Digital Marketing
- High-Converting Landing Page
- Getting Started with Elementor
- Designing Your First Landing Page
- Planning Your Landing Page Layout
- Adding and Customizing Sections and Columns
- Advanced Design Techniques
- Utilizing Advanced Widgets: Forms, Icons, and Videos
- Styling and Customizing Widgets
- Conversion Optimization
- Integrating Marketing Tools
- Integrating Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
- Adding Analytics and Tracking (Google Analytics, Facebook Pixel)
- Using Pop-ups and Lead Capture Forms
- Implementing Social Proof: Reviews, Testimonials, and Trust Badges
- Publishing and Analyzing Performance
- Case Studies of Successful Landing Pages
Gain expertise in optimizing websites to rank higher in search engine results pages (SERPs) and drive organic traffic.
- What is SEO?
- How does it work?
- Competitors research
- SEO website guidelines
- Webmaster tool
- SEO content
- Keywords research
- On page optimization
- Off page optimization
- App Store Optimization
- Backlink process
- SEO submissions
- Using search console
- SEO audit
- SEO tools
Learn how to use Google Analytics 4 to track website traffic, user behavior, and performance metrics to make data-driven decisions.
- Introduction & Installing analytics Code
- Account Administration &Campaign Tracking
- Goals, Cookies, Filters in Google Analytics
- Advanced Segmentation &Internal Site Search
- Event Tracking and Virtual Pageviews
- E-commerce & Revenue Tracking
- Page-views, Traffic Source and visitors
- Content, Conversion & E-commerce Reports
Understand how to use webmaster tools provided by search engines to monitor and improve website performance and visibility.
- Introduction to Webmaster Tools
- Setting Up Search Console
- Verifying website ownership.
- Basic dashboard navigation.
- Performance Reports
- Analyzing search performance metrics (Clicks, Impressions, CTR, Position).
- Using filters and comparisons for insights.
- URL Inspection Tool
- Checking URL indexing status.
- Requesting indexing for new or updated content.
- Index Coverage Report
- Understanding index coverage issues.
- Fixing errors and warnings.
- Sitemaps and Robots.txt
- Submitting and managing sitemaps.
- Understanding and testing robots.txt files.
- Mobile Usability
- Identifying and resolving mobile usability issues.
- Enhancements and Structured Data
- Implementing and testing structured data.
- Using rich results and enhancement reports.
- Security and Manual Actions
- Detecting and resolving security issues.
- Understanding and addressing manual actions.
- Link Reports
- Analysing internal and external links.
- Detecting harmful backlinks.
Master the implementation and management of website tags for tracking and analytics purposes without the need for manual code changes.
- Overview of GTM and its benefits.
- Understanding tags, triggers, and variables.
- Creating a GTM account and container.
- Installing GTM on a website.
- Basic Tag Implementation
- Creating and configuring basic tags (Google Analytics, AdWords).
- Understanding triggers and firing rules.
- Implementing custom HTML and JavaScript tags.
- Using data layer variables and custom events.
- E-commerce Tracking
- Setting up enhanced e-commerce tracking.
- Using GTM for transaction tracking.
- Tag Templates and Community Tags
- Exploring the GTM tag template gallery.
- Utilizing community-contributed tags.
- Implementing GDPR-compliant tags.
- Managing user consent and tag firing.
- Integration with Third-Party Tools
- Integrating GTM with marketing and analytics tools.
- Setting up conversion tracking and remarketing.
- Organizing tags, triggers, and variables efficiently.
- Regular audits and performance optimization.
Explore paid advertising on search engines like Google through SEM campaigns to increase website visibility and drive targeted traffic.
- Understanding google ads
- Different types of campaigns
- Setting right targeting
- Budget and bid optimization
- Creating ads copies
- Selecting right keywords
- Campaign analysis and optimization
- Creating ad extensions
- Conversion tracking
- Quality score optimization
- Automated rules
- Analysis and optimization
- PPC reporting
- Overview of SEM and its importance.
- Difference between SEO and SEM.
- Keyword Research
- Tools and techniques for keyword research.
- Selecting high-converting keywords.
- Google Ads Fundamentals
- Setting up a Google Ads account.
- Understanding campaign structure (Campaigns, Ad Groups, Ads).
- Ad Creation and Copywriting
- Writing compelling ad copy.
- Best practices for ad extensions.
- Bidding Strategies
- Manual vs. automated bidding.
- Choosing the right bidding strategy.
- Quality Score and Ad Rank
- Factors affecting Quality Score.
- Improving Ad Rank, Campaign Optimization
- Analyzing performance metrics (CTR, CPC, CPA).
- A/B testing and ad optimization.
- Remarketing and Display Ads
- Setting up remarketing campaigns.
- Designing effective display ads.
- Budget Management
- Allocating and adjusting budgets.
- Maximizing ROI, Advanced SEM Techniques
- Using advanced features (Dynamic Search Ads, Ad Customizers).
- Integrating SEM with other marketing channels.
Learn how to monetize websites through display advertising using Google AdSense and other ad severs
- Prerequisites of google adsense
- 2 step verification
- Joining AdSense program
- Types of ad units
- Inclusions and exclusions
- Earning money through adsense.
Platforms: Instagram, Facebook, Linkedin, Twitter, Pinterest
Discover organic strategies for marketing on social media platforms to build brand awareness, engage with audiences, and drive traffic.
- Understanding social mediaplatforms
- Creating business pages
- Posting on pages
- Increasing followers
- Best practices
- Audience insight
- Influence of social media
- Viral marketing
- Generating word of mouth
- Hashtag uses
- Social media content
- Case Studies
Dive deeper into paid advertising on social media platforms to reach specific target audiences and achieve marketing objectives.
- Introduction to ads on Meta, Insta,Twitter, Linkedin, Youtube
- Setting up ads account
- Pixel setup
- Different campaigns type
- Choosing right targeting
- Layer targeting
- Different types of ads
- Video advertising
- Campaigns bids and budgets
- Ad placements
- Campaign analysis
- Campaign optimization
- Reporting
Understand how to leverage YouTube advertising to reach a vast audience through video content.
- YouTube Channel Creation
- YouTube Channel Setup
- Setting Up Google Analytics
- Linking YouTube Channel To Google Accounts
- Installing Google Remarketing Pixel
- Conversion Tracking
- How to Track Your Funnel Correctly
- Video Editing & YouTube Optimization
- Growing Your Organic YouTube Reach with Paid Ads
- Targeting & Audiences Deep Dive
- Placement Targeting
- Keyword Research
- Understanding Your Ideal Customer
- Perfect Ad Formula
- Creating Awesome Thumbnails
- Where To Find Great Royalty-Free Audio
- How To Create AI Style Video Ads
- Setting up retargeting Ads on youtube
- Setting Up An Audiences Campaign
- Bidding Tips
- Scaling Up Your YouTube Campaigns
- YouTube Ads For Local Businesses
- Frequency Capping & Moments
- Campaign Naming & Structure
- Channel Audit
- How To Spy On ALL Your Competitors YouTube Ads
Utilize various content formats and media channels to deliver compelling messages and drive engagement.
- Content and Media Marketing:
- Content Strategy Development
- Creating a Content strategy.
- Audience Research and Segmentation
- Content Creation
- Creating engaging and valuable content
- Content Distribution Channels
- SEO and Content Optimization
- Social Media Marketing
- Content promotion and audience engagement.
- Paid Media and Advertising
- Analytics and Performance Measurement
- Content Marketing Best Practices
Implement chatbots and automation on WhatsApp for efficient customer communication and support.
- WhatsApp chatbots and automation
- Choose a Platform
- Set Up WhatsApp Business Account
- Select Chatbot Framework
- Design Conversational Flows
- Integrate with WhatsApp API
- Enable Automation
- Personalize Interactions
- Enable Multichannel Support
- Monitor and Analyze Performance
- Iterate and Improve
Learn strategies to monitor, manage, and improve a brand’s online reputation across digital channels.
- Basics of ORM
- Engaging with customers &Building Positive links
- Reputation defending techniques
- ORM through social channels
- ORM through SEO
- SEO blog creation
- Positive seeding
- Measuring audience sentiments
- ORM tools
- Dealing with panic situations
- Social listening tools
Utilize design tools like Canva and Adobe Express to create visually appealing graphics and assets for marketing campaigns.
- Introduction to online graphic design platform
- Create various visual content easily.
- Basic Tools and Features.
- Extensive library of pre-designed templates and layouts
different types of projects - Customization Options
- Typography and Branding
- Collaboration and Sharing
- Exporting and Printing
- Advanced Features
Explore the power of email marketing in building relationships with customers, driving conversions, and nurturing leads.
- Understanding Types of Email Marketing
- How Email Marketing Will Improve Your Business
- Email Marketing Basics
- Choosing The Right Email Marketing Platform
- Recommended Email Marketing Platforms
- Email Broadcasts & Autoresponder
- Recommended Days and Times For Your Autoresponder
- How Reporting Will Improve Your Email Campaigns
- Email Marketing Platforms
- Email Content Writing
- How Images will impact your emails
- B2C & B2B Email Best Practices
- Email Best Practices
- Keeping email subscribers engaged by providing value
- How WIIFM applies to your email opt-ins
- Calls to Action
- How great content makes a great email list
- Growing Your Email List
Implement automated email campaigns and drip marketing strategies to deliver targeted messages at the right time to the right audience
- Lead generation and segmentation
- Reengaging with unsubscribes
- Managing unopened emails
- Selling through email
- Creating effective landing pages
- Exploring a sales funnel
- Navigating and selecting CRM software
- What is a multi-channel campaign?
- Navigating SMS and drip campaigns
- Retargeting on social media
- Using push notifications
- Setting up abandoned-cart emails
- Using website pop-ups
- Retargeting techniques
- Leveraging a recommendation engine
Learn how to partner with affiliates to promote products or services and drive sales through commission-based referrals.
- Introduction to Affiliate Marketing
- Overview and key concepts of affiliate marketing.
- Understanding the affiliate marketing ecosystem.
- Finding and Joining Affiliate Programs
- Researching and selecting profitable affiliate programs.
- Joining affiliate networks (e.g., Amazon Associates, ShareASale).
- Building a Platform
- Creating and optimizing websites, blogs, or social media profiles for affiliate marketing.
- Content Creation and SEO
- Developing content strategies to attract and engage audiences.
- SEO best practices for affiliate sites.
- Promotional Techniques
- Using email marketing, social media, and paid advertising to promote affiliate products.
- Tracking and Analytics
- Implementing tracking tools (e.g., Google Analytics).
- Analyzing key metrics (clicks, conversions, revenue).
- Conversion Optimization
- A/B testing and improving landing pages.
- Strategies to increase conversion rates.
- Compliance and Disclosure
- Understanding and adhering to FTC guidelines.
- Properly disclosing affiliate relationships.
- Managing Affiliate Relationships
- Communicating with affiliate managers.
- Negotiating higher commissions and exclusive offers.
- Scaling and Diversifying Income
- Expanding into new niches and markets.
- Diversifying income streams through multiple programs
Explore collaboration opportunities with influencers to leverage their reach and credibility in promoting products or services.
- Understanding the basics of influencer marketing.
- Identifying and Engaging Influencers
- Campaign Planning and Execution
- Tracking and Measuring Success
- Using tools to monitor campaign performance and analyze key metrics.
- Ensuring legal compliance and following best practices for successful collaborations
Understand the process of purchasing advertising space across various media channels and planning effective campaigns.
- Meaning and importance
- Formulas
- Usage of Excel sheet
- Understanding the brand requirement
- Creating media strategy
- Collaborations and inventory selection
- Developing the Plan
- Executing the plan
Master advanced AI tools to boost your digital marketing skills
Master Over 120 Essential Digital Marketing Tools
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Industry Expert Mentors
Shraddha Rane
Harsh Pareek
Hemant Mane
Rahul Singh
Zahid Shaikh
250+ placement partners
250+ placement partners
Feeling confused? Discover the perfect digital marketing course to kickstart your journey.
Success Stories
Get Certified & Industry-Recognized
Operating Media’s Masters Program in Digital Marketing & Strategy Program equips you with the expertise to excel in the dynamic digital marketing landscape. Completing this program gives you an in-depth understanding of digital strategies and a prestigious certification, enhancing your professional credentials. This certification, recognized and valued by employers, signifies rigorous training and proficiency in digital marketing, boosting your resume and professional profile.
Upon successful completion, you will earn the Operating Media Advanced Master’s Certification, a credential trusted by thousands of agencies. Additionally, we prepare you to clear global certifications from Google, HubSpot, and Meta, ensuring your resume stands out in any interview.”
Get Started with Our Learning Management System (LMS)
Access your personalized student dashboard using your Student ID and password. Our LMS is designed to enhance your learning experience with the following features:
- Track Your Progress – Monitor your course completion, module status, and performance analytics.
- Student Forum – Participate in discussions, ask questions, and connect with peers.
- Resource Library – Download notes, view reference materials, and stay updated with the latest digital marketing content.
- Feedback Section – Share your thoughts, reviews, and suggestions directly through the platform.
- Batch Schedule – View upcoming class schedules and batch start dates in advance.
- Attendance Tracking – Easily check your attendance records for each session.
Frequently Asked Questions
Digital marketing involves promoting products or services through digital channels such as search engines, social media, email, and websites. It includes strategies like SEO, content marketing, PPC advertising, social media marketing, and more.
Our courses are designed for a wide range of individuals, including students, marketing professionals, business owners, and anyone looking to enhance their digital marketing skills.
No prior experience is required. We offer courses for beginners as well as advanced levels for those who already have some knowledge of digital marketing.
